Kobe to be on cover of NBA 2K10
June 5, 2009
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2K Sports, the sports publishing label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO), announced today that 11-time NBA
All-Star Kobe Bryant of the Los Angeles Lakers, will be featured as the
cover athlete and spokesman for the highly anticipated basketball video
game, NBA 2K10. After leading the Los Angeles Lakers to a remarkable
65-17 regular season record, Bryant’s star power was a natural fit for
the 10th anniversary of the hugely popular NBA 2K franchise, the #1
selling basketball video game* and #1 rated NBA simulation **.
“I’ve
been playing sports video games for as long as I can remember and
honestly, I’ve never seen one come so close to replicating real
basketball. What 2K Sports has done is truly incredible and I’m proud
to be a partner with them and on the cover of NBA 2K10,” said Bryant,
currently seeking his fourth career NBA championship. “2K Sports is
constantly improving and adding something new to their game every year
that makes them better and better, and that’s exactly what I try to do
each season with my game. It’s as if 2K Sports has been on a sports
video game championship run for several years now, and I’m not even
sure there’s a word for that kind of dominance.”
To support this
announcement, 2K Sports brought on legendary, award-winning film
director and die-hard New York Knicks fan, Spike Lee, to produce an
exclusive TV spot that aired last night to reveal Kobe Bryant as the
cover athlete for NBA 2K10. Lee, who recently directed the highly
publicized documentary on Kobe Bryant, Kobe Doin’ Work (ESPN Films), is
famously known for his intense love and passion for the game of
basketball.
“It’s quite obvious why 2K Sports put Kobe Bryant on
the cover of NBA 2K10, which is the best NBA video game,” said Lee,
whose recent documentary on Bryant has earned high praise. “One day
Kobe and I will go 1 on 1 playing NBA 2K10.”
In conjunction with
the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports will
invite fans to vote on their choice for the official box cover. A
dedicated voting site will offer fans a selection of NBA 2K10 box
covers to choose from, and the voting period is open now through June
15. The box cover that receives the most votes at the end of the voting
period will be unveiled as the cover of NBA 2K10 on June 16th. More
information on voting can be found at the official NBA 2K10 voting
site, www.2ksports.com/vote.
Bryant’s
star power was evident at an early age when he was drafted out of high
school in 1996 from Lower Merion HS (PA). He is widely regarded as one
of the best players in NBA history. Given the nickname “Black Mamba,”
Bryant has won three NBA Championships with the Los Angeles Lakers, was
named the Most Valuable Player in the 2007-08 NBA season, and most
recently, won a gold medal as a member of the 2008 Summer Olympics U.S.
Men’s Basketball Team. During his career, Bryant has also led the
league in scoring twice, and has been elected to every All-NBA team
since 1999, along with being named to nine All-Defensive teams. Since
his second year in the league, Bryant has started in every NBA All-Star
Game that has been hosted, including winning the All-Star MVP award in
2002, 2007, and 2009.
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