Pete_LeGrant June 8, 2009 PC 5 views Comments Print This Post  Email This Post

Uh, who’s Pixie Lott? Does that make me old? “Out of the loop”? Well, she’s working with EA on The Sims 3. Check it:

Electronic Arts, Inc. (NASDAQ: ERTS) today announced the collaboration
between exciting new pop singer Pixie Lott and the highly anticipated
PC game from the EA Play Label, The Sims™ 3. Activity kicks off with a
Simlish recording of Pixie’s debut single, Mama Do available for
simultaneous download with the English version of the game plus a music
video showing Pixie singing a duet with her Sim character

“The Sims 3 takes the infinitely creative world of Sims to the next level, and once again its music is no exception,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “Pixie
Lott now joins artists like Black Eyed Peas, Lily Allen, Robyn and
Natasha Bedingfield in bringing her tremendous vocal talents to the
Simlish arena. Her amazing talent and love for the game makes Pixie a
perfect ambassador for The Sims.”

Pixie Lott releases her
incredible debut single Mama Do available on the 7th June, through
Mercury Records. Pixie’s personality, her rich vocals and her magnetic
persona are all over her first single Mama Do, an archetypal teenage
tale of sneaking out on mischievous dates under the cover of night and
an appetite for adventure, action and the unknown. Pixie learned and
recorded this song in the unique language of The Sims, Simlish.

“It was really good fun re-recording Mama Do in Simlish,” Pixie Lott added. “Singing
Simlish words to a tune you know really well was a really strange
experience and had me in fits of giggles but I got the hang of it and I
love the end result. The Sims 3 allows for so many fun adventures,
which fits how my world is so I’m happy to be a part of their newest
creation!”

Get inspired by the endless creative
possibilities and unexpected moments of surprise and mischief in The
Sims 3! Customize your Sims’ appearances and choose up to five traits
to create individual personalities. From the “romantic” trait or
“kleptomaniac” trait to “evil” trait, create millions of unique Sims
from the vast amount of personalities. New goal-oriented game play
enables you to choose which short or long-term objectives you want your
Sims to pursue and even determine your Sims’ destinies in life. Create
and edit your own movies by capturing your gameplay moments or select
from a library of clips. Then join The Sims 3 online community where
you can show off all of your creations, receive additional content,
hear the latest news, and more! Download exclusive content and hear the
latest news of The Sims 3 at www.TheSims3.com.