Aaron_Fancher August 5, 2009 PlayStation 3, Xbox 360 17 views Comments Print This Post  Email This Post

EA Sports has finally unveiled the box art for FIFA 10, their “biggest marketing campaign to date in the UK” and the first thing we noticed about it are the new cover athletes. It will be interesting to see how well Eidos and their new soccer game, Championship Manager 2010, do when going up against FIFA 10’s new campaign.

The new cover art features English footballers Wayne Rooney, Theo Walcott, and Frank Lampard instead of the usual Rooney and Ronaldinho who have frequented the British cover in the past. Important to note however is the fact that this cover only applies to the versions sold in English speaking PAL territories. Other areas such as Germany, Spain and the US will feature different athletes.