Steffen_Shook February 1, 2010 PlayStation 3, Xbox 360 52 views Comments Print This Post  Email This Post

Super Bowl is less than a week away, and its reach has pulled gaming into the commercial fold. Electronic Arts and Visceral Studios will have a 30-second spot during the fourth quarter titled “Hell Awaits…”

“Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday,” said Frank Gibeau, president at EA. “The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100M viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs. While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy, we felt that advertising during the Super Bowl is an excellent way to introduce this new game to a massive cross-section of people who are likely already familiar with the “Divine Comedy. Inspired by a classic, but perfect for today’s action gamer. This is entertainment at its best.”

Inspired by the first part of ‘The Divine Comedy’ written by 13th Century Italian poet Dante Alighieri, EA’s Dante’s Inferno, delivers a unique visual representation of the nine circles of Hell, once only experienced in the pages of the timeless classic. Dante’s Inferno offers a fully animated experience in which players assume the role of Dante, who descends into Hell after returning home to find his beloved Beatrice murdered, with Lucifer seducing her soul into the underworld. As in the poem, players will descend through Dante’s unique nine circles of Hell: limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. Each circle will showcase distinct environments, enemies and story elements befitting of the sins committed by their inhabitants. Developed by Visceral Games, Dante’s Inferno delivers fast, fluid and responsive combat at 60 frames per second — a must-have for the action adventure genre.

More information on Dante’s Inferno can be found at http://www.dantesinferno.com.